The piece went up in Grand Central Market, was written up in the LA Times, and became a permanent art installation. You can find it on Google Maps.
VIDEO
![](https://freight.cargo.site/t/original/i/301322dba6a17931ae54783610fc2649f217d1131af004058f81b57b8cfa82cb/Metnick_170815_8482.jpg)
![](https://freight.cargo.site/t/original/i/51e76888348a12d5ff1a5db9661866cc20348fd7e2ef6fc2c1dc5b42b288982c/Metnick_170726_6552.jpg)
![](https://freight.cargo.site/t/original/i/8f90470269ceb0cbd2ee21d081196be3e7887a515d1233f2ca4f93bf7dd736c3/Metnick_170722_5263.jpg)
![](https://freight.cargo.site/t/original/i/cdcac14a6db0f9f76f7711fef3a3ea2936c3d3818c6618ceaedcda35fbe8b360/Metnick_170722_5265.jpg)
![](https://freight.cargo.site/t/original/i/09c184c7ea62159c994aecb22c0746b735599f06497a5b41f56c431191699305/Metnick_170722_5382.jpg)
![](https://freight.cargo.site/t/original/i/f58083386d174e3ef0684723d97cb83d15b5d355f78357a08543bb792b07bf59/Metnick_170727_7657.jpg)
![](https://freight.cargo.site/t/original/i/8edded40ee25f37f4f301a39e6ec6ff0a7ad6348c7d966b01b107f574ef0b2cc/Metnick_170815_8499.jpg)
![](https://freight.cargo.site/t/original/i/e39ab31aed782b039fa732b795ce22bc5c35af668d845302fd0a644889899172/Metnick_170815_8575.jpg)
We also worked with 24 LA tattoo artists to recreate Bulleit whiskey's iconic label.
Each artist tattooed their own 2 1/2 by 2 foot section, then we pieced them all together to create
the world's first tattooed leather billboard. It was featured on Adweek and Le Book.
![](https://freight.cargo.site/t/original/i/d902e9f2aed9727d1a83e9551f0077a43568fdf004272e87539cbfa019b47b42/Metnick_170221_3799-Pano.jpg)
![](https://freight.cargo.site/t/original/i/0c98d46746cff3b237ab53ac1f3bc9916f6bf887b4ebbcccfef9d72be8c381b9/Metnick_170221_3711.jpg)
![](https://freight.cargo.site/t/original/i/4c56976b78f3d6e42cae54ff284849cf7c1871f046639b6202003813d95ddab1/Metnick_170223_3978.jpg)
![](https://freight.cargo.site/t/original/i/d3a73b59067b7608154f17265aad1f00004da50cc2179a5770961f8020426807/Metnick_170218_3199.jpg)
![](https://freight.cargo.site/t/original/i/131ffe7ce4337c7998e7da47017da34ab16db2d6d5718e15fc967112a71cf27e/Metnick_170221_3669.jpg)
![](https://freight.cargo.site/t/original/i/78b37a999304e3bdee83bfe785fca27d6e473405d45542aa801037e1c4ea2580/Metnick_170223_4005.jpg)
![](https://freight.cargo.site/t/original/i/8865a97998e91d0be29ec167e3225e2c4c9c8a2737cf5dcdb37fba87d0f6fccc/Metnick_170223_3971-Pano.jpg)
We worked with California Sunday Magazine to create video content that featured each of the artists as well as a behind the scenes video of what it took to complete the final piece.
VIDEO
NEON SIGN
CW / AD: Chris Stephens, Michael Hagos
CD: Nate Naylor, Marco Kaye
TATTOO BILLBOARD
BILLBOARD CW / AD: Chris Stephens, Michael Hagos, Kate Overholt
CD: Nick Kaplan, Nate Naylor