Cheetos wanted to make Halloween more mischievous, so we created Project TP.
A digital toilet paper takeover of the world.
The program let users toilet paper any location on Google Maps and then share it online.
www.Project-TP.com



Enter any address

Confirm the target

Call in Chester for a TP airstrike

See the digital destruction

Full demo:

CAMPAIGN EXTENSIONS
Promo posters:

Missions on Facebook and Twitter to encourage participation.

Prize packages:

Featured on: Creativity Pick of the Day, Creativity Top 5, AdAge, Mashable, Fast Company Co.Create,
FWA Site of the Day, Adcritic Top 20, Google Creative Sandbox, Honorable Mention - Awwwards

CW: Chris Stephens
AD: Michael Gurman
CD: Chad Leitz & Felipe Lima
Production Company: Resn
Design for Posters: Tyler Jensen
chrisstephensdotcom.com