Cheetos wanted to make Halloween more mischievous, so we created Project TP.
A digital toilet paper takeover of the world.
The program let users toilet paper any location on Google Maps and then share it online.

Enter any address

Confirm the target

Call in Chester for a TP airstrike

See the digital destruction

Full demo:

Promo posters:

Missions on Facebook and Twitter to encourage participation.

Prize packages:

Featured on: Creativity Pick of the Day, Creativity Top 5, AdAge, Mashable, Fast Company Co.Create,
FWA Site of the Day, Adcritic Top 20, Google Creative Sandbox, Honorable Mention - Awwwards

CW: Chris Stephens
AD: Michael Gurman
CD: Chad Leitz & Felipe Lima
Production Company: Resn
Design for Posters: Tyler Jensen