We worked with Laika to create a new character that would become the face of Planters Peanut Butter. Someone as familiar as Mr. Peanut yet with a radically different... goatee.



CW: Chris Stephens
AD: Jelani Curtis
CD: Alisa Wixom & Kris Wixom
Director: Mark Gustafson

Featured on Creativity, Adweek's Ad of the Day, AdAge Top 10 Viral Video Ads of the Week,
New York Times, & AdAge
chrisstephensdotcom.com